Recreate Looks of Time-Honored Darkroom Processes and Renowned Black and White Photographers on the iPhone and iPad

onOne Software Announces First Mobile Photo Effects App: 
Perfect B&W for iPhone and iPad




Portland, OR – April 17, 2013 – onOne Software, Inc.,

the leading developer and provider of photo effects for everyone, has announced Perfect B&W for iPhone 

 and iPad 

, its first mobile 

photo effects app. 

Perfect B&W for iPhone and iPad gives users the ability to create and share 

stunning black and white images wherever they are with their mobile devices, with one-tap
presets and photo editing tools.

The one-tap presets in Perfect B&W for iPhone and iPad let you instantly get the looks of such renowned photographers such as Ansel Adams and Henri Cartier-Bresson, add the clarity and sharpness of HDR images, infuse the romance of vintage Hollywood, and more. They match
presets available in onOne Software’s desktop version of Perfect B&W, letting users create the same look for their photos, regardless of the device. For mobile photographers who want finer
control, Perfect B&W for iPhone and iPad has advanced options for adding or adjusting glows, sharpening, toners, vignettes and more. Once a user has dialed in that special look, it can be saved as a preset that can be used again and again.

“We couldn’t be more excited about this new app,” said Craig Keudell, president of onOne
Software. “It allows simply anyone who loves to snap pictures with their iPhones and iPads the
ability to create beautiful black and white images, a craft that was once limited to trained and
experienced film photographers. Plus, it’s a milestone for us to design a mobile app that can add
effects to images that are as stunning as those created with our desktop photo effects software.” onOne Software Announces First Mobile Photo Effects App: Perfect B&W for iPhone and iPad Key Features of Perfect B&W for iPhone and iPad • One-Tap Presets: Start with a collection of 18 presets that mimic classic black-and white photo techniques and toning processes. These presets can be previewed and applied on an image taken with the built-in camera, or instantly added to an image from the Camera Roll with a single tap. These presets match ones also found in onOne Software’s desktop version of Perfect B&W, making it easy for users to get the same styling, whether they’re on their iPhone, iPad, laptop, or desktop computer.

• Advanced Adjustment Controls: Users can create their own monochromatic look with
touch-sliders that adjust levels of brightness, contrast and detail; add the effect of color
filters; replicate the look of sepia, copper, cyanotype, and selenium toners; and add grain,
glow, vignettes, and more.

• Save a Personal Preset: If a user makes personal adjustments to an existing preset or
creates a unique look from scratch, they can save it as a preset, to use again and again.

• In-App Camera: The convenient built-in camera integrates essential iOS camera tools,
such as Auto Flash, AE/AF Lock, volume button shutter release, and utilizes both the
standard and front-facing cameras. The app also includes the following features to help
improve composition and image capture:
o Live Preview: See your scene on your screen in black and white so you can stylize it
on the spot. The Live Preview lets you see how a preset looks on your subject so you
can select your favorite look before you even fire.
o Rule of Thirds Grid: Select to show a 3x3 grid on your screen while you’re shooting
so you can align your shot and create the right composition.

o Shooting Modes: Choose between the Single Shot and Continuous Shooting modes.
The Single Shot lets you take a picture and immediately start editing, while the onOne Software Announces First Mobile Photo Effects App: Perfect B&W for iPhone and iPad
Continuous Shooting mode lets you capture multiple shots, so you don’t miss a photo
opp.

o Auto Save Color: You can also keep a color version of each picture you take. Both
the color and black and white versions will be saved into your Camera Roll for
convenient, anytime access.

• Social Media Sharing: Share your black and white masterpiece with friends, family, and
fans by posting them directly to Instagram, Facebook, or Twitter, or send them via
email—straight from the Perfect B&W for iPhone or iPad.
Availability

Perfect B&W for iPhone and iPad will be available on the Apple App Store in mid-April. It will
be priced at $1.99.

About onOne Software
onOne Software, Inc., is a leading developer of photo effects software and apps for anyone who
enjoys making their pictures look great. onOne Software products include effects and presets that
enhance and stylize images with sought-after photographic looks of yesterday and today, and
powerful photo editing tools that allow users to fine tune effects to create personalized and
unique looks of their own. Our apps are designed to help users create amazing images wherever
and whenever they are taking pictures, on any device.
onOne Software solutions include a range of easy-to-use desktop standalone applications; plugin software for Adobe Photoshop, Photoshop Elements, Photoshop Lightroom, and Apple
Aperture; apps for the iPhone  and iPad ; and Lightroom presets.

Founded in 2005, onOne  

Software is a privately held company located in Portland, Oregon. For additional information, Visit onOne Software. 

visit 

Point of View- Low Angle

Before photographing your subject, take time to think about where you will shoot it from. Our viewpoint has a massive impact on the composition of our photo, and as a result it can greatly affect the message that the shot conveys. Rather than just shooting from eye level, consider photographing from high above, down at ground level, from the side, from the back, from a long way away, from very close up, and so on.

Below is an example of how to improve your photo with a different viewpoint:

These images above are shot from the prone position allowing a lower point of view. When shooting animals this is a popular position as it adds strength to the subject. I like to use my Puffin Pad to support the lens and I think I have used it  in every possible position. I do not go shooting without my Puffin Pad. Puffin Pads are available from SGA Imaging or Hunt's Photo and Video.